Contact
Professional email
Please send your press releases to
guillaume[@]clubic.com
Secure messaging
guillaume[@]speen.net - Public key
Signal messaging
username: @Guillaume.79
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Skills
Monitoring
Monitoring RSS feeds and community networks.
Research, analysis, synthesis and information dissemination
Editorial strategy
15 years of journalism
Multi-format editorial project management
Editorial coaching
Editorial development and performance: Audit/SEO, benchmarking, targeting, tone, scheduling, KPI tracking
Digital marketing
Lead acquisition
Marketing Automation
SEO: Content management & HTML optimization
SEM: Google Ads
SMO: Facebook & Instagram Ads
ASO: Apple App Store & Google Play Store
Data Management: Tableau Software, Google Analytics / Data Studio
Social Media management
Web development
HTML, CSS, JavaScript integration (Bootstrap, PureCSS, jQuery...)
Visual Studio, SourceTree
Work with various CMS: WordPress / WooCommerce, Django, Tumblr
Graphic design: Adobe Suite, Affinity Suite, Pixelmator
Bilingual English
Bachelor's Degree in English
1 year in the United States
Family language spoken and read daily
Education
MBA Digital Marketing, Data Strategy, UX
Communication Manager and Digital Strategy
Digital Marketing, Data Strategy & User Experience (UX) major
INSEEC U - Sup de Pub - School of Communications
2019
Bachelor's Degree in English
Letters, Languages and Foreign Civilizations
University of Nantes
2002
Google & IAB Certification
Google Analytics Certification - 2017
Digital Marketing Fundamentals Certification, Google | IAB
Film & Video Training
INA
Duration: 5 days
2014
Microsoft MVP Certification
Deputy Editor-in-Chief - Software & Web Services
Clubic SAS April 2021 - present
Hardcore Softer - After 8-9 years as a journalist at Clubic.com, I returned to manage the Web Services and Software section while, in the meantime, the company regained its independence from the M6 group.
- Head of Software and Web Services content
- Management of writers and journalists
- Editorial development and optimization
- Identifying editorial opportunities
- Editorial calendar management
- Performance and KPI tracking
Editorial planning, recruitment, budget, content commissioning and editing...
Cross-functional thinking: editorial, SEO, commercial & marketing
Journalist & Editorial Strategy Consultant
Freelance July 2020 - April 2021
I briefly returned to freelancing to carry out various projects combining my experiences in journalism and communications
- Clubic, Frandroid, Futura Sciences: journalism
- DWService: Communications / Marketing
Digital Marketing & Branding Manager
Ripple Motion - Essence&CO December 2019 - July 2020
(Freelance + employee) Ripple Motion is a mobile application development agency. The company designed Essence&CO, an iOS and Android application serving a large community. It also represents 1.5 million active users, 20,000 monthly downloads and 4 million since 2008.
- Content marketing
Monitoring news related to the oil and automotive sectors.
Development of editorial strategies / Media planning
Content writing (Django CMS)
SEO optimizations - Community management
Managing Facebook, Twitter, LinkedIn communities
Creating various multimedia content
User relations
Writing, formatting and sending newsletters (Mailgun) - Web development
Management of the mon-essence.fr website
SEO optimizations
Related integration work (drivecovid.fr)
- User feedback management
Bug tracking: identifying bugs in Essence&CO services (Jira)
Crowdsourcing management: verifying data reported by the community - Data analysis & reporting
Traffic analysis on the mon-essence.fr website (Google Analytics)
Mobile platform analysis (Firebase, iOS App Store Connect / Android Play Store Management)
Digital Consultant
Freelance - EdenHappy October 2018 - November 2019
EdenHappy is an event agency for children. We create entertainment for birthday parties, ceremonies, weddings or organize kids corners in various professional venues (trade shows, restaurants, companies...).
- Web development
Specifications - wireframe creation.
WordPress installation and management
Web design and site development - Digital marketing / Growth Hacking
Traffic analysis: Implementation and monitoring of Google Analytics
Lead acquisition: B2B database development - Mailing & Marketing automation
SEM: Implementation, management, measurement and optimization of Google / Facebook / Instagram ads
Social media management: Facebook, Twitter, Google My Business, official gallery - SEO Management
Editorial: Content management / editorial strategy for text production
Technical: HTML optimizations - Graphic design
Multimedia content production, graphic design with Adobe Photoshop and Illustrator
Digital Communications Officer
APRIL Santé Prévoyance September 2018 - October 2019
APRIL is an international insurance services group and leading wholesale broker in France. APRIL Santé Prévoyance is the largest of 40 subsidiaries with approximately 700 employees.
- Management / administration of the intranet for APRIL Santé Prévoyance subsidiary
Jalios Software - Management / update of 3 sales tools / extranet dedicated to brokers
Drupal, DotNetNuke - Development of internal / external newsletters, article writing
SalesForce Pardot, Cabestan - Multimedia content production, graphic design
Adobe Photoshop, Illustrator - Editorial strategy development
Digital Communications & Web Developer
Volunteer - DWService July 2017 - December 2018
Free and open source, DWService allows remote access to machines (Windows, Mac, Linux, Raspberry...) through a simple web browser (access to Desktop, files and hard drives, and running processes)
- Website redesign in progress
- Management of the official blog
- Writing press releases in English
- Community management (Facebook, Twitter, LinkedIn, Google+)
Front-end Web Developer
Freelance January 2005 - December 2015
- Design of responsive graphic interfaces for various CMS.
- HTML, CSS, JavaScript integration (Bootstrap, PureCSS, jQuery...).
- WordPress/WooCommerce, Tumblr...
- Service provider for several SMEs based in the United Kingdom, France, Belgium or Austria
Web Journalist
M6 Web | Clubic.com August 2008 - November 2016
M6 Web supports the development of M6 Group brands, channels and stations on all new screens. Clubic.com is the second largest French-speaking tech magazine with 5 million unique visitors per month.
- Production of multimedia content targeting various audiences (consumers, professionals...).
- Editorial line management / audience tracking.
- Editorial project management.
- Interviews: preparation / transcription (English / French).
- Coverage of conferences, trade shows.
- Product evaluation (hardware, software).
Writer & Translator
Freelance July 2006 - July 2008
- Web: VNUnet.fr, MobiFrance.com, iPhonetik, Live.fr, Zebulon.fr.
- Print: SVM Mac, SVM iPod, A Vos Mac, OpenSource Magazine.
- Translations: Techcrunch France, Tom's Hardware Guide, MesDiscussions.
Educator & Boarding School Supervisor
Lycée Loquidy September 2002 - June 2007
- Activity management.
- Preparation for CAPES teaching certification.
French Teacher in the United States
Brighton Schools Rochester, NY - October 2001 - May 2002
- Responsible for setting up continuing education in French language for adults.
- Preparation of work-study assignments for six middle and high school teachers.
- Preparation and grading of written and oral exams.