Curriculum
Guillaume Belfiore
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Photographia

As a tech journalist for nearly 20 years, I now serve as deputy editor-in-chief at Clubic, overseeing the Software and Web Services editorial strategy. I am deeply committed to privacy advocacy. Through interviews and product testing, I regularly spotlight alternative software and services that help users escape the GAFAM's mass data collection and surveillance systems, recognizing that privacy is increasingly under threat in today's digital landscape.

Contact

Professional email

Please send your press releases to
guillaume[@]clubic.com

Secure messaging

guillaume[@]speen.net - Public key

Signal messaging

username: @Guillaume.79

LinkedIn

View profile

Skills

Monitoring

Monitoring RSS feeds and community networks.
Research, analysis, synthesis and information dissemination

Editorial strategy

15 years of journalism
Multi-format editorial project management
Editorial coaching
Editorial development and performance: Audit/SEO, benchmarking, targeting, tone, scheduling, KPI tracking

Digital marketing

Lead acquisition
Marketing Automation
SEO: Content management & HTML optimization
SEM: Google Ads
SMO: Facebook & Instagram Ads
ASO: Apple App Store & Google Play Store
Data Management: Tableau Software, Google Analytics / Data Studio
Social Media management

Web development

HTML, CSS, JavaScript integration (Bootstrap, PureCSS, jQuery...)
Visual Studio, SourceTree
Work with various CMS: WordPress / WooCommerce, Django, Tumblr
Graphic design: Adobe Suite, Affinity Suite, Pixelmator

Bilingual English

Bachelor's Degree in English
1 year in the United States
Family language spoken and read daily

Education

MBA Digital Marketing, Data Strategy, UX

Communication Manager and Digital Strategy
Digital Marketing, Data Strategy & User Experience (UX) major
INSEEC U - Sup de Pub - School of Communications
2019

Bachelor's Degree in English

Letters, Languages and Foreign Civilizations
University of Nantes
2002

Google & IAB Certification

Google Analytics Certification - 2017
Digital Marketing Fundamentals Certification, Google | IAB

Film & Video Training

INA
Duration: 5 days
2014

Microsoft MVP Certification

Software testing and user support
2004-2005

Deputy Editor-in-Chief - Software & Web Services

Clubic SAS April 2021 - present

Hardcore Softer - After 8-9 years as a journalist at Clubic.com, I returned to manage the Web Services and Software section while, in the meantime, the company regained its independence from the M6 group.
  • Head of Software and Web Services content
  • Management of writers and journalists
  • Editorial development and optimization
  • Identifying editorial opportunities
  • Editorial calendar management
  • Performance and KPI tracking

    • Editorial planning, recruitment, budget, content commissioning and editing...
    Cross-functional thinking: editorial, SEO, commercial & marketing

Journalist & Editorial Strategy Consultant

Freelance July 2020 - April 2021

I briefly returned to freelancing to carry out various projects combining my experiences in journalism and communications
  • Clubic, Frandroid, Futura Sciences: journalism
  • DWService: Communications / Marketing

Digital Marketing & Branding Manager

Ripple Motion - Essence&CO December 2019 - July 2020

(Freelance + employee) Ripple Motion is a mobile application development agency. The company designed Essence&CO, an iOS and Android application serving a large community. It also represents 1.5 million active users, 20,000 monthly downloads and 4 million since 2008.
  • Content marketing
    Monitoring news related to the oil and automotive sectors.
    Development of editorial strategies / Media planning
    Content writing (Django CMS)
    SEO optimizations

  • Community management
    Managing Facebook, Twitter, LinkedIn communities
    Creating various multimedia content
    User relations
    Writing, formatting and sending newsletters (Mailgun)

  • Web development
    Management of the mon-essence.fr website
    SEO optimizations
    Related integration work (drivecovid.fr)

  • User feedback management
    Bug tracking: identifying bugs in Essence&CO services (Jira)
    Crowdsourcing management: verifying data reported by the community

  • Data analysis & reporting
    Traffic analysis on the mon-essence.fr website (Google Analytics)
    Mobile platform analysis (Firebase, iOS App Store Connect / Android Play Store Management)

Digital Consultant

Freelance - EdenHappy October 2018 - November 2019

EdenHappy is an event agency for children. We create entertainment for birthday parties, ceremonies, weddings or organize kids corners in various professional venues (trade shows, restaurants, companies...).
  • Web development
    Specifications - wireframe creation.
    WordPress installation and management
    Web design and site development

  • Digital marketing / Growth Hacking
    Traffic analysis: Implementation and monitoring of Google Analytics
    Lead acquisition: B2B database development - Mailing & Marketing automation
    SEM: Implementation, management, measurement and optimization of Google / Facebook / Instagram ads
    Social media management: Facebook, Twitter, Google My Business, official gallery

  • SEO Management
    Editorial: Content management / editorial strategy for text production
    Technical: HTML optimizations

  • Graphic design
    Multimedia content production, graphic design with Adobe Photoshop and Illustrator

Digital Communications Officer

APRIL Santé Prévoyance September 2018 - October 2019

APRIL is an international insurance services group and leading wholesale broker in France. APRIL Santé Prévoyance is the largest of 40 subsidiaries with approximately 700 employees.
  • Management / administration of the intranet for APRIL Santé Prévoyance subsidiary
    Jalios Software

  • Management / update of 3 sales tools / extranet dedicated to brokers
    Drupal, DotNetNuke

  • Development of internal / external newsletters, article writing
    SalesForce Pardot, Cabestan

  • Multimedia content production, graphic design
    Adobe Photoshop, Illustrator

  • Editorial strategy development

Digital Communications & Web Developer

Volunteer - DWService July 2017 - December 2018

Free and open source, DWService allows remote access to machines (Windows, Mac, Linux, Raspberry...) through a simple web browser (access to Desktop, files and hard drives, and running processes)
  • Website redesign in progress
  • Management of the official blog
  • Writing press releases in English
  • Community management (Facebook, Twitter, LinkedIn, Google+)

Front-end Web Developer

Freelance January 2005 - December 2015

  • Design of responsive graphic interfaces for various CMS.
  • HTML, CSS, JavaScript integration (Bootstrap, PureCSS, jQuery...).
  • WordPress/WooCommerce, Tumblr...
  • Service provider for several SMEs based in the United Kingdom, France, Belgium or Austria

Web Journalist

Freelance January 2017 - August 2018

Content writing for various specialized technology magazines
→ e.g.: Frandroid, Futura
  • SEO optimizations
  • Editorial strategy consulting
  • Social Media strategy consulting

  • Responsive web interface development
  • Occasional freelance service provider

Web Journalist

M6 Web | Clubic.com August 2008 - November 2016

M6 Web supports the development of M6 Group brands, channels and stations on all new screens. Clubic.com is the second largest French-speaking tech magazine with 5 million unique visitors per month.
  • Production of multimedia content targeting various audiences (consumers, professionals...).
  • Editorial line management / audience tracking.
  • Editorial project management.
  • Interviews: preparation / transcription (English / French).
  • Coverage of conferences, trade shows.
  • Product evaluation (hardware, software).

Writer & Translator

Freelance July 2006 - July 2008

  • Web: VNUnet.fr, MobiFrance.com, iPhonetik, Live.fr, Zebulon.fr.
  • Print: SVM Mac, SVM iPod, A Vos Mac, OpenSource Magazine.
  • Translations: Techcrunch France, Tom's Hardware Guide, MesDiscussions.

Educator & Boarding School Supervisor

Lycée Loquidy September 2002 - June 2007

  • Activity management.
  • Preparation for CAPES teaching certification.

French Teacher in the United States

Brighton Schools Rochester, NY - October 2001 - May 2002

  • Responsible for setting up continuing education in French language for adults.
  • Preparation of work-study assignments for six middle and high school teachers.
  • Preparation and grading of written and oral exams.