Tech journalist and editorial manager with nearly 20 years of experience covering cybersecurity, privacy and web services. As deputy editor-in-chief at Clubic, I lead the Software & Web Services editorial line (VPNs, antivirus, encrypted messaging and storage, hosting) and coordinate a team of writers and journalists. I can explain technical topics to a general audience, interview industry executives and spokespeople in both French and English, run cross-functional projects between the newsroom and the business side, and steer performance through KPIs and SEO. I work regularly with publishers’ PR teams (press releases, interviews, embargoes) and with commercial partners on sponsored content.
Key skills
Communication and press relations:press and media relations · press releases (French, English) · embargo management · interviews with executives and spokespeople · community management (LinkedIn, Facebook, X/Twitter) · newsletters · internal and external communication · branding
Technical writing and content:technical writing and explanatory journalism · articles, in-depth features, hands-on reviews, explainers · product pages and software comparisons · editorial line · copy-editing and commissioning content · English–French translation · content strategy
Project and team management:editorial and cross-functional project management · team management (hiring, budget, planning) · editorial calendar · audits and benchmarks · KPI-driven management (Google Analytics, Tableau, Data Studio) · sponsored content and relations with commercial partners
SEO and digital marketing:editorial and technical SEO (topic clusters) · SEM (Google Ads) · Meta Ads · ASO · marketing automation · lead generation
Areas of expertise:cybersecurity · privacy and confidentiality · encryption · VPN · antivirus · secure messaging · online storage · open source · digital sovereignty · browsers · artificial intelligence
Languages:French (native) · English (bilingual, daily use)
Professional experience
Deputy Editor-in-Chief, Software & Web Services
Clubic· Lyon, France (hybrid) · – present
Defines and leads the Software & Web Services editorial line (VPNs, antivirus, streaming, web hosting, online storage, cybersecurity): choice of topics, topic clusters, SEO positioning.
Manages the team of writers and journalists: hiring, editorial calendar, budget, commissioning and copy-editing.
Technical writing and explanatory journalism on cybersecurity, encryption and privacy, across all formats: news, explainers, hands-on reviews, in-depth features, interviews.
Carries out audits and benchmarks, and tracks performance and KPIs.
Leads cross-functional projects (editorial / commercial): relations with commercial partners, management of sponsored content and sponsored sections.
Press relations on the editorial side: regular exchanges with publishers’ PR and communication teams, handling of press releases and embargo management.
Interviews with executives and spokespeople from the cybersecurity, privacy and digital sovereignty sectors (Proton, Mozilla, Signal, Mullvad, Bitwarden, Nextcloud, Tuta, ANSSI…): around a hundred published since 2008.
In charge of Clubic’s software download platform; management of the team of writers and journalists; KPI monitoring.
SEO audits and competitive benchmarks.
Editorial development of software profiles, comparisons and thematic selections; management of sponsored content.
Freelance Journalist and Editorial Strategy Consultant
Self-employed· – April 2021
Tech journalism for Clubic, Frandroid and Futura Sciences.
Communication and marketing assignment for DWService (open source remote access software).
Digital Marketing & Branding Manager
Ripple Motion (Essence&CO app) · Nantes area, France · – July 2020
Mobile app development agency, creator of Essence&CO (1.5 million active users).
Content marketing and SEO: monitoring of the oil and automotive sectors, editorial strategy, media planning, content writing (Django CMS).
Community management and press relations: Facebook, Twitter and LinkedIn communities, press releases, newsletter (Mailgun), user relations, feedback tracking and bug tracking (Jira).
Analytics and reporting: traffic of the mon-essence.fr website (Google Analytics) and mobile platforms (Firebase, App Store Connect, Google Play Console).
Digital Manager (freelance consultant)
EdenHappy (children’s events agency) · Lyon, France · – October 2019
End-to-end digital strategy: specifications, wireframes, WordPress site, editorial and technical SEO.
B2B lead generation (mailing, marketing automation), SEM and social advertising (Google Ads, Facebook and Instagram Ads), social networks, Google Analytics.
Internal / External Digital Communications Officer
APRIL Santé Prévoyance (insurance group) · Lyon, France · – September 2019
Managing the intranet (Jalios) and updating three sales tools and extranets for brokers (Drupal, DotNetNuke).
Digital Communication & Web Development (volunteer)
DWService (open source remote access software) · – December 2018
Website redesign, official blog, press releases in English, community engagement.
Freelance Tech Journalist
Self-employed· – August 2018
Writing for Frandroid, Futura Sciences…; SEO optimization; consulting on editorial strategy and social media.
Web Journalist
M6 Web · Clubic.com· Lyon, France · – November 2016
Clubic.com, French-language tech magazine: 5 million unique visitors per month.
Multimedia content for consumers and professionals; editorial line, audience tracking, editorial projects.
Preparation and transcription of interviews (English, French); coverage of conferences and trade shows (MWC, LeWeb…).
Testing and evaluation of hardware and software products.
Earlier career
Freelance writer and translator (2006 – 2008): VNUnet.fr, MobiFrance, SVM Mac, OpenSource Magazine; translations for TechCrunch France and Tom’s Hardware Guide.
Freelance front-end web developer (2005 – 2015): responsive interfaces on various CMSs (WordPress / WooCommerce, Tumblr) for small businesses in the United Kingdom, France, Belgium and Austria.
Educator and boarding-school supervisor – Lycée Le Loquidy (secondary school), Nantes, France (2002 – 2007) · French teacher – Brighton Central School District, New York, United States (2001 – 2002).
Education and certifications
MBA Digital Marketing, Data Strategy & UX (digital communication and strategy manager) – INSEEC U, Sup de Pub – 2019
Bachelor’s degree in English (Foreign Languages, Literature and Cultures) – University of Nantes – 2002
Certifications: Google Analytics (2017) · Fundamentals of Digital Marketing, Google / IAB · Tourner-Monter (video shooting and editing), INA (2014) · Microsoft MVP (2004 – 2005)